I’m Horten, the designer behind Nou, founded in London in 2021. I’ve helped entrepreneurs and brands create emotive, distinctive visuals, especially those looking to grow and establish a strong digital presence. My experience ranges from small businesses to larger companies like Apple, where I learned how thoughtful collaboration drives creativity, efficiency, and exceptional results.

I kept meeting business owners who were great at what they did but invisible to the people who should be hiring them. So that's what I do now. I work with service businesses and I help them build a visual identity that actually reflects the quality of their work.

HOW I WORK

I keep the studio small on purpose. It's me, plus a few trusted collaborators I bring in when a project needs it, a copywriter, a developer, a fellow designer. Every client gets my direct attention.

I only take on a few projects at a time. That's not a sales tactic. It's how I make sure the work is actually good.