The client required a complete rebrand and website to reflect their expertise, global reach, and commitment to delivering exceptional service to discerning investors.

Working closely with the founding team, Horten developed a new brand identity from the ground up, a sophisticated visual language that combines timeless typography, a refined colour palette, and a modern, minimalist layout. The new design positions Propel Global as a trusted leader in the international property investment sector.

Alongside the rebrand, I designed and developed a new website that balances elegance with functionality. The site architecture was strategically planned to guide visitors from brand introduction through to key services, with a seamless user journey and clear calls-to-action.

A complete suite of branded materials was also delivered, ensuring Propel Global’s refreshed identity is consistently represented across digital and print touchpoints.