The client needed to launch a new residential development to property investors. The challenge was communicating a complex financial product (leaseback model, fixed returns, instalment payment structure) in a way that felt premium, trustworthy, and easy to understand.

This included a series of A4 investment documents presenting the development, apartment specification, local economy data, and financial returns in a structured, editorial layout built for high-net-worth audiences.

Alongside the documents, I produced a social media ad campaign to drive traffic and generate leads. The campaign was built as an A/B test, two versions of each asset with variations in messaging and copy allowing the client to identify which proposition resonated most with their target audience before committing to full spend. The creative tested different angles on the investment case: one leading with lifestyle and aspiration, the other leaning into the financial mechanics and returns.