The main challenge in creating RC Consultoría's brand identity was to merge modernity with professionalism while maintaining simplicity. Additionally, the challenge extended to the website, where the task was to strike a balance between providing comprehensive information and maintaining a clean, user-friendly interface.

The visual identity was created with sans serif typography and strategic cuts to symbolize the convergence of legal and real estate expertise. The colour palette, with dark blue, light grey, white, and light blue, was chosen to give the brand confidence, balance, and a modern touch.

The website design solution involved a minimalist approach, ensuring that the branding elements were integrated with the overall user experience. Emphasis on clear navigation, concise content presentation, and a visually appealing layout. The abundance of textual content was carefully selected to ensure that the website communicated in detail the services without overwhelming visitors.